Mastering Design Thinking
 

3 REASONS
Why we are the best learning partners for this industry

INDUSTRY EXPERIENCE

Over 25+ years of combined industry

experience. 10+ years of commercial experience in the lighting and electrical manufacturing industry

VALUE CHAIN SPECIALIZATION

Our consultants have created sales programs and delivered sales training not only to employees but also to the customers within this industry.

DATA-DRIVEN APPROACH

 

Our design approach takes into consideration the soft data (behaviors) and hard data (targets and results) of the sales team. This helps us create highly accurate and relevant learning content.

INDUSTRY EXPERIENCE

 

Over 25+ years of combined industry

experience. 10+ years of commercial experience in the lighting and electrical manufacturing industry.

VALUE CHAIN SPECIALIZATION

 

Our consultants have created sales programs and delivered sales training to the entire value chain of this industry such as Suppliers, Wholesalers,

Retailers, Installers and End Users.

DATA-DRIVEN APPROACH

 

Our design approach takes into consideration the soft data (behaviors) and hard data (targets and results) of the sales team. This helps us create highly accurate and relevant learning content.

CASE STUDY

Be an advisor to gain more trust

CUSTOMER

A US-based Lighting and Controls manufacturer

PROBLEM

The sales teams complained that although they are bidding for enough projects, they are not able to close them. This is because of the lower prices of the competition.

We found out that the competition's sales reps had a better relationship with the customers and were seen as an advisor rather than sales.

OUR SOLUTION

A learning path on segment-specific information. The top 3 concerns of each customer type, the challenges they faced and how does the future of their business look like.  Information about these topics created a high level of engagement with the customer resulting in building trust.